With the competition getting fiercer, it has become imperative for a small business owner to become a jack of all trades. They need to master the art of multi-tasking and don numerous hats – They have to play the role of an astute accountant, smart human resource manager, and a shrewd marketer to accelerate their business growth.
With so much their plate, a small business owner can often get mentally and physically saturated. Consequently, they tend to put SEO (Search Engine Optimisation) off their radars; and that’s where they make a huge mistake!
If Your Business in Not on First Page; You’re Irrelevant!
In this age of information explosion, having a (beautiful) website is not sufficient! You need to get it on the first page; else you’re out of the game. With over 1.7 websites and numerous more populating the world wide web every second, it’s important for your business website to reserve the top slot to get noticed.
SEO is the Key to Unlock the Internet’s Potential!
The online marketplace has a massive potential to make your brand reach out far and wide. But, you need the right key to unlock it; and agile and result-oriented SEO is that key!
A well-managed SEO campaign can offer long-lasting results by bringing your website on the first page, making it more visible to the searching eyes. Moreover, with diligent SEO you can generate long term results, driving qualitative organic traffic.
Apart from making your website more visible to the searching eyes on the internet, SEO offers a plethora of benefits. Here’s how SEO can help your business:
- SEO Makes Your Brand Popular
To understand how SEO plays an important role in branding, imagine your website is a needle and the search engines (Google, Yahoo and Bing) are haystacks. Finding a needle in the haystack is next to impossible unless you have a powerful magnet. SEO is that magnet! In an ocean of websites, SEO brings your business in the foreground, making easily accessible to the end-users. When the organic traffic to your website increases, the brand value of your business automatically gets elevated. In other words, SEO is a magic bullet for relatively new businesses who want to make their brands heard loud and clear, in a cacophony of the digital world.
- Well Optimised Sites Give Your Business a Competitive Edge
As a small business, sometimes your competition is not just with the local brand; it can also extend to a large global corporation. Let’s say for an example, you own a fast-food joint serving the best burgers in the town, but when someone locally searches for “the best burgers” on the internet, they get to see a series of international burger chains featuring on the top slot. It’s here that SEO can offer you an opportunity to make your mark in the world of big brands. Having a well-optimised website allows your business to get displayed within the same result where the huge brands get listed when someone searches for fast-food joints nearby. SEO gives you a competitive edge and level the field by making your business’s online presence more prominent letting you get a lion’s share in the market.
- SEO is Relatively Less Expensive
In the world where there are no free lunches, SEO too comes with a price tag. But, the best part is that it’s a relatively inexpensive option in the grand scheme of things with a payoff that (positively) impacts the brand’s bottom line. Proper SEO implementation can hold the water for a long time, giving you great returns on investment for years to come.
- SEO Impacts the Social Media Presence
Social media has become the Mecca of marketing! Today, almost all businesses – large or small – have made their debut on various social media platforms to interact and engage with their customers. When you a website that ranks higher in the search results, you automatically get better exposure on the social media platform. Both social media and SEO share a symbiotic relationship where good SEO can make your business popular and more visible on social media platforms.