An Adobe survey suggests millennials spend about 6.4 hours reading their emails every day. Using email isn’t just a Millennial thing. People use email marketing services regularly. Email marketing offers a reliable form of communication between your brand and clients.
The invention of smartphones now enables users to access their email from anywhere. Last year, it sent and received 293.6 billion emails every day. Those emails are not just contracted from person to person. They ‘re also a way to connect people to their favourite businesses. More than 70 per cent of consumers, in fact, prefer email communication as their source for updates from the companies they are following.
Personalised Target Content
Besides targeting current customers, email marketing is an efficient way to reach people who don’t know your business. Email is approximately 40 times more successful in attracting new customers than social media.
Email marketing services set your brand name by email that people would know when they open your messages. Human beings are creatures of habit. Set guidelines for what readers can expect to see in your emails early on. Each email shows your logo in the same place. Includes corporate colours to ensure advertising. Establish patterns that help build brand awareness in your emails.
Transparency Takes a Whole New Level
When your resources are limited, you want to be sure that you’re not wasting any of your precious time when starting a business. Finding solace in an EDM campaign agency in Melbourne will make you reap the success of your email campaign.
Emai marketing services are known as the primary component of customer retention and growth for small and medium-sized companies. Today, 81% of SMBs still rely on email as their primary channel for customer acquisition and 80% for retention (Emarsys, 2018).
It lets you quickly see the success of your campaign. Your open rate is a significant metric to track. Make sure to use persuasive subject lines to trick people into opening a file. Click-through rate will tell you how many people you click on the links in your posts. Clicks per connect give you more insight into what sort of content your audience likes.
What Suits You, Won’t Suit your Clients!
Intesols, your email marketing agency in Melbourne is a fUlll-service email marketing agency providing a wide range of email marketing services including custom email template design and coding, email campaign setup and delivery, email strategy, email automation, custom integration and programming and much more. We partner with brands of all sizes, companies and suppliers of email services to provide best-in-class customer service, manufacturing and support.