Intesols likely utilises a combination of AI automation and human expertise to manage Google Ads campaigns for their clients.
How Intesols actioned AI Automation effectively for its Adwords clients:
1. Smart Bidding:
Intesols use AI-powered bidding strategies like Target CPA or Target ROAS to optimise bids in real time.
This ensures, you only pay what you’re willing for conversions or achieve a specific return on ad spend.
2. Audience Targeting:
Based on the feed that we provide, AI analyses user data and online behaviour to identify the most relevant audience segments for the client’s offerings. This means their ads reach people with a higher chance of conversion.
3. Ad Testing and Optimisation:
Intesols closely monitors and tests different ad variations (text, images, headlines) using AI to choose the best-performing ones, ensuring continuous improvement of client ads.
4. Data Analysis and Insights:
Intesols leverages AI to analyse vast amounts of campaign data, covering trends and user behaviour patterns. These insights can inform further campaign strategies and ad copywriting, wherever required.
Yes, human expertise requires for successful AI-driven campaigns, as below:
1. Campaign Strategy and Goals:
Intesols’ specialists collaborate with clients to define campaign goals (conversions, brand awareness), target audience, and budget allocation.
2. Creative Development:
Humans craft compelling ad copy that resonates with the target audience and captures attention.
3. Data Interpretation and Action:
While AI provides data insights, Intesols’ team analyses this information to make strategic decisions about campaign adjustments, landing page optimisation, and keyword refinement. Hence, we don’t believe in Google’s direct implementation of Auto-applied Recommendations.
The Intesols Advantage Over AI Based Paid Campaigns:
By combining AI automation with human expertise, Intesols believes on offering clients several advantages:
1. Efficiency and Scalability:
By handling repetitive tasks with AI, our team focuses on developing data-driven strategies for your Google Ads campaigns.
2. Data-Driven Decisions:
AI provides valuable insights that inform campaign optimisation and improve performance.
3. Human Touch and Creativity:
The human element ensures the campaigns align with client goals and utilise creative, high-converting ad copy.
Intesols champions the use of AI to automate paid advertising tasks. This allows our paid search specialists to focus on strategic decision-making and campaign optimisation, ultimately driving your business success.
