Bing is an easy-to-use search engine that allows marketers to engage with their customers via ads, sponsored results, and campaigns. It is the second most used search engine. With over 1 billion searches daily, the opportunity for businesses to connect with this customer base is huge.
With Bing’s new advertising platform, you can easily create and run campaigns on your desktop or mobile device. The tool offers a diverse range of features for marketers, including rich media ads and a suite of tools to help them measure their success.
How Bing Search Engine Marketing (SEM) works?
Bing Search Engine Marketing is a vital part of the marketing strategy for small businesses to reach their target audiences and drive traffic. With Bing’s new advertising platform, you can easily create and run campaigns on your desktop or mobile device. Additionally, the tool informs the business about customer engagement, brand visibility, conversions, and more.
You can track the performance of every campaign in real-time. The information audits the exact amount of money each ad is making for your business. The platform offers flexible pricing options, making it fit into your budget purposefully is easy and rewarding at any scale of promotion. The ads are designed keeping in mind the latest user technology being used by potential consumers, meaning they’re fully responsive and look great across all devices- including mobile phones and tablets.
You can use rich media ads in your campaign to engage users who are searching online. This will help increase brand awareness and drive traffic back to your website, where they can purchase products from you! We also offer a suite of tools so that you can measure how well each campaign performs – this includes:
- Cost Per Click (CPC),
- Impressions Served,
- Clicks received by Ad
- Keyword-level data
- Conversion tracking across all devices
These attributes make it easier than ever before to manage multiple campaigns at once while still being able to track performance accurately!
What sets Bing apart from Google and Yahoo?
Well, for someone who isn’t well-versed with programming, it isn’t easy to know the difference between search engines based on their algorithms but it could be identified on the basis of more evident standard features.
Bing is a search engine website that specialises in natural language queries, meaning it responds to everyday language better than other search engines. If you’re looking to advertise your product or service without spending too much money, then Bing might be the best option for you.
While there are many similarities between Google and Bing, the differences are stark. One of the most substantial differences is that Bing allows advertising on their search results while Google does not. This means that if you’re a business owner without much of a marketing budget but still want to get your website in front of potential customers searching for your product or service, then Bing might be better for you than Google.
Moreover, Bing focuses on SEO methods that are considered less important by Google. For example, Bing does not highly prioritise inbound links like Google but they do pay attention to <H1> tags (Headings within the website content) and other elements of an HTML document which is something we don’t see with the search engine giant.
Bing vs Google
- The Bing interface allows users to view videos from their search results without leaving
What does this mean for you? Users stay searching on Bing without getting sidetracked. This exponentially increases the chances of them discovering your offering.
- Bing offers eight different autocomplete suggestions as compared to Google’s four.
What does this mean for you? The not so tech-savvy or elderly folks who may need some extra accessibility have a more fulfilling experience.
- Search results that are related to your search appear to the right of the screen on Bing in contrast to Google’s bottom displayed “related search results”. Bing took the lead on this model and the rest have soon caught up by example.
What does this mean for you? Even in the very nascent stages of your brand’s search engine optimisation efforts, your business could be flashed to the right audience searching for something similar.
Bing Increases Business Visibility and Revenue
You can use rich media ads like video or image ads in addition to text-based ad formats across all devices, including desktops, tablets and smartphones. The new campaign builder makes it easy for advertisers of all sizes to create professional-looking campaigns without any experience of using online advertising tools.
With access to data from every single one of your marketing channels in one place so you can measure how well each channel performs individually as well as how they work together overall – giving you a complete picture of what’s working (and what isn’t).
How Can Intesols Help?
Intesols offers market insight for your business and helps you make the right decisions. Our decade of experience and expertise ensures that campaigns are structured to give you results that matter.
We provide SEO services, PPC Management Services, Social Media Marketing Solutions, Web Design & Development Services, App Development Services.
Contact us today at info@intesols.com.au for further queries – we’d love to chat.
