About Client
Established in 1991 in Dandenong, Victoria, the travel agency began its journey during the challenging period of the Australian recession. Despite the economic climate, the business grew steadily, building a loyal client base founded on trust, competitive pricing, and personalised service.
Over the years, the agency has continued to strengthen its core focus on airfares while expanding its services to meet the evolving needs of travellers. This growth led to the creation of Travel Talk Holidays, a dedicated division committed to offering clients the best travel solutions for both personal and business journeys worldwide.
Challenge:
- Performance Bottlenecks: Large HTML size and bloated DOM structure slow down the website, especially on mobile devices.
- Forms Not Working Reliably: Contact or newsletter forms may fail due to frontend validation issues or missing backend setup.
- Content Management Complexity: Publishing frequent updates like articles, podcasts, and quizzes demands a well-organized CMS workflow.
Our Solution:
- Optimise Performance: Minify assets, enable browser caching, and use lazy loading to ensure faster loading across all devices.
- Use Robust Form System: Implement trusted plugins with proper validation, testing, and SMTP/email service integration.
- Apply User-Centric Design Focused on Core Functionality: Design around user goals: prioritise article readability, easy navigation, clear CTAs, and fast access to latest travel news and features.
