Aushen Stone

Aushen Stone & Tile is a leading supplier of premium natural stone products in Melbourne, catering to homeowners, landscapers, and builders with a wide range of pavers, tiles, wall cladding, and custom stone solutions. Renowned for their quality materials and expert advice, Aushen Stone has built a solid reputation in the construction and renovation industry.

• Strong products and customer service.
• Low online visibility and lead generation.
• Needed a better digital strategy and presence.
• Goal: Drive qualified traffic and boost enquiries.

Aushen Stone partnered with Intesols to enhance their digital marketing efforts, with a focus on a comprehensive SEO strategy and a complete website redesign.

• In August 2024, a newly redesigned website was launched to better reflect the brand’s premium image, improve user experience, and optimise for search engines.
• A strategic SEO campaign was implemented, targeting high-intent keywords relevant to stone products and landscaping solutions across Melbourne.
• Ongoing technical optimisation, content enhancement, and local SEO were part of the broader digital growth strategy.

• Aushen Stone experienced a consistent and healthy volume of enquiries, both from the website and integrated platforms such as Google Business Profile.
• The new website significantly improved user engagement, driving more web and call enquiries month-over-month.
• The SEO strategy ensured the brand maintained strong visibility in search results, particularly in competitive product categories.
• Call volumes, particularly through GBP (Google Business Profile), remained a key driver of leads, validating the local SEO efforts.
• 500+ Keywords ranked on 1st Page of Google
• 75.08% Improvement in Organic Total Users
• 49.77% Improvement in Organic New Users
• 185.83% Improvement in Organic Sessions
• 100% Increase in Organic Enquiries