145+
Keywords on 1st page
37.32%
Traffic Growth Annually
92.50%
Growth in Leads
About Client
CarpetAce is a customer-focused flooring company that takes the time to understand each client’s needs. They guide customers through the best options for their space, ensuring a personalised experience. They are built on trust and backed by a team of friendly, professional installers who stay up to date with the latest trends and techniques in residential, retail, and commercial flooring.
Challenges
- Unclear product categorisation
- Slower website performance
- Average conversion rate
- Zoho contact form glitches
- Complex user navigation
- Theme compatibility issues
- Limited visibility on AI-driven platforms
- High competition in niche markets
- Content not optimised for conversational AI queries
Solutions
- Professionally redesigned, user-focused website
- Improved site speed for better performance
- Consistent growth in organic traffic
- Enhanced conversion rate through CRO tactics
- Regular content updates and SEO improvements
- On-page optimisation for better visibility
- Off-page strategies to build authority
- Promoted key products and special offers
- Reached and engaged the right audience
- Increased enquiries and boosted conversions
- AI-focused keyword and content optimisation
- Structured, authoritative content creation
- Targeted Q&A content for improved AI relevance
Outcomes
- 141 keywords on 1st page of Google
- 37.32% organic traffic growth annually
- 92.50% growth in enquiries annually
- Significantly increased the CTR of the website
- Increased mentions on AI platforms
- Broader reach beyond traditional SEO
- Stronger authority in AI discovery channels
