135.96%
Growth in LinkedIn engagement
42.18%
Increase in website referral traffic from LinkedIn
200+
Qualified industry leads generated through LinkedIn campaigns
About Client
AMTIL (Australian Manufacturing Technology Institute Limited) is the peak industry body representing the interests of manufacturing technology suppliers and users across Australia. Through advocacy, networking, and upskilling, AMTIL plays a crucial role in supporting Australia’s advanced manufacturing ecosystem.
Challenges
- Underutilised LinkedIn presence despite high-value audience base
- Limited engagement with manufacturing professionals online
- Weak lead capture from LinkedIn despite regular posting
- Low traffic to site from social channels
Solutions
- Refreshed LinkedIn content strategy tailored to B2B manufacturing decision-makers
- Built and implemented a lead magnet funnel for LinkedIn campaigns
- Audience segmentation using LinkedIn Campaign Manager
- Developed messaging that addressed key industry pain points (automation, efficiency, compliance)
- Optimised landing pages for conversions
- Integrated lead capture into CRM for seamless follow-up
- Added tracking and UTMs for precise performance analysis
Outcomes
- 135.96% increase in post engagement on LinkedIn over 6 months
- 42.18% lift in website traffic from LinkedIn, with increased session time and lower bounce rates
- 200+ qualified leads generated via targeted content and LinkedIn lead gen forms
- Increased follower growth by 67.5%, expanding reach within relevant industry segments
- 8.4% CTR on LinkedIn sponsored posts — significantly above the B2B average
- Seamless CRM integration enabled real-time lead scoring and nurture automations
- Improved brand perception and visibility within the Australian manufacturing sector
