GEO vs SEO: What's the Real Difference?
Let’s clear it up right from the start. SEO helps your business show up on traditional search engines like Google and Bing. But GEO (Generative Engine Optimisation) goes a step further — it helps your brand get discovered, mentioned, and recommended on AI-driven search engines like ChatGPT, Gemini, Perplexity, and Co-Pilot.
Instead of just fighting for blue links on Google’s front page, GEO puts your brand directly in the AI-generated answers. These platforms don’t just show links — they serve answers. So if your business isn’t optimised for AI visibility, you’re missing out on the next wave of digital discovery.
A Proven Generative Engine Optimisation Agency in Australia
At Intesols, we’re not just another digital agency experimenting with GEO. We’ve developed a tested and proven framework to help businesses get ranked, referenced, and recommended across AI platforms.
Whether you’re a Shopify store, WordPress business website, or an enterprise SaaS brand, we tailor your digital footprint for visibility across ChatGPT, Gemini, Perplexity, and Co-Pilot.
And it’s not just theory. We’ve already delivered successful GEO outcomes for dozens of Australian businesses, including:
- Getting local brands recommended in top AI tools for service queries.
- Helping e-commerce stores rank for product-specific questions on AI platforms.
- Making sure AI-generated answers reference client websites as trusted sources.
Why Intesols for Generative Engine Optimisation Services?
We’re a Melbourne-based digital partner trusted by over 1,000 Australian businesses. With real-world GEO case studies under our belt, we offer an actionable, measurable strategy to help your business dominate the AI search landscape.
Our GEO service includes:
- llms.txt Implementation: A new protocol to make your site discoverable to AI engines like ChatGPT, Gemini, and Perplexity.
- Brand Entity Creation: Structuring your digital presence (about pages, founder bios, citations) so AI engines recognise you as a trusted source.
- Schema Markup Optimisation: AI engines thrive on context. We feed them the right signals with advanced schema and metadata.
- Content Remodelling for AI Consumption: Not just SEO-friendly blogs — but content optimised to be picked up, summarised, and cited by generative engines.
- Citation Building from AI-friendly Sources: We build mentions in forums, directories, and knowledge sources that LLMs index.
- Prompt Testing & Refinement: We ask the AIs what your customers are asking — and optimise your content based on real answer patterns.
GEO Services Tailored to Your Platform
We offer platform-specific strategies to ensure your website is technically and contextually ready for AI engines.
GEO for Shopify
- Optimise product collections, reviews, and FAQs for ChatGPT and Gemini.
- Inject product-level structured data that LLMs pick up and cite.
- Enhance discoverability for category-based and feature-specific queries.
GEO for WordPress
- Overhaul metadata, schema, and site structure for AI compatibility.
- Push long-form blog content to be summarised by AI engines.
- Improve contextual linking and citation-ready structures.
Who Needs GEO?
If you fall into any of these categories, you need Generative Engine Optimisation right now:
- E-commerce brands looking to get product recommendations in AI engines
- Local service businesses wanting to show up in AI responses to “best X near me”
- Niche B2B companies who need brand visibility in long-tail, AI-driven research queries
- Content-heavy businesses (like health, law, finance) that rely on information visibility
GEO Is the Future — And It's Already Here
Google’s SGE (Search Generative Experience) is rolling out. ChatGPT is being used for product research, local business discovery, and general advice more than ever. Meanwhile, tools like Perplexity and Gemini are gaining serious traction — especially among decision-makers and researchers.
So, if you’re still optimising just for traditional SEO, you’re playing yesterday’s game.
GEO is about future-proofing your digital presence.
Our Process:
Here’s what working with a real Generative Engine Optimisation company looks like:
- Initial Audit & Benchmarking: We check your visibility across AI engines today (ChatGPT, Perplexity, Gemini, Co-Pilot).
- llms.txt Setup & Technical Alignment: We configure your domain to be crawlable by large language models.
- Structured Content Optimisation: We refine your key pages and blogs to become AI-recommendation-worthy.
- Entity Building: We optimise your brand’s presence on the web with profiles, citations, and relationships that AIs can understand.
- Prompt Testing: We simulate real-world AI queries to check how often and where your brand shows up — then close the gaps.
- Ongoing Monitoring & Reporting: You get clear monthly visibility reports, showing growth across platforms.
Who We Work With
Ready to Become the AI-Recommended Brand?
If you want ChatGPT to mention you, Gemini to cite you, and Perplexity to recommend you, then GEO is not optional.
Partner with Intesols — a trusted GEO Digital Agency with real results in Generative Engine Optimisation for Australian businesses.
For more details, Contact us now.
Client Success Stories
See the results we've achieved for some of our clients.
Frequently Asked Questions
Got questions? We have got the best answers for you.
How is GEO different from traditional SEO?
SEO targets Google and Bing rankings. GEO targets visibility on AI engines like ChatGPT, Gemini, and Perplexity, where content is answered — not just linked.
Do I need GEO if I already rank well on Google?
Yes. GEO opens your business to new search behaviours and platforms. Users asking AI for recommendations won’t see your Google rank — they’ll see what the AI suggests.
What’s llms.txt and why does it matter?
It’s a file that tells AI engines like ChatGPT what parts of your site they can crawl. Without it, you may be invisible to AI even if your site is well-optimised for Google.
Which platforms do your GEO services cover?
We focus on visibility across ChatGPT, Gemini, Perplexity, and Co-Pilot — the major generative search tools today.
Can GEO work for local businesses?
Absolutely. GEO helps local businesses get recommended when people ask AI for “best plumbers near me” or “top yoga studios in Melbourne.
How do you measure GEO success?
We track mentions, references, and citation patterns across AI tools. We also simulate real AI queries to benchmark your visibility.
How long does GEO take to show results?
Initial visibility improvements can be seen within 30–60 days, depending on your niche and current content structure.
Is GEO a one-time setup or ongoing?
Like SEO, it benefits from ongoing work. AI algorithms evolve, new engines enter the space, and your brand must stay updated.
Australia's Fastest Growing Agency For A Reason
