Designer Plants is a leading provider of high-quality artificial green walls and vertical garden solutions in Australia. Known for innovation and quality products, Designer Plants offers a wide range of artificial plants, hedges, and décor solutions for homeowners, businesses, and commercial clients.
Although Designer Plants boasts a strong brand presence, navigating the digital landscape has proven challenging. The brand grapples with constrained organic visibility and sluggish traffic growth, exacerbated by fierce competition in the artificial greenery sector. Additionally, optimizing conversion rates for e-commerce sales remains an ongoing struggle. Beyond these hurdles, the need to strengthen search engine rankings which eventually add another layer of complexity to their digital strategy.
- Content Optimisation
- Dedicated Pages for Each Suburb
- Dedicated Pages to Promote “How-To” Content
- Dedicated Pages for Promotional Guide
- High-Quality Link Building
- Audit & Optimise the Low-Performing Pages
- Identify the Low-Hanging Fruit Keywords and Optimise them into the content
- Fix the Technical Issues (Page Speed, Core Web Vitals, Schema, etc.)
- 212.49% Increase in Organic Users
- 500+ Keywords ranked on 1st Page of Google
- 49.2% Increase in New Users
- 30.6% Improvement in User Engagement Rate
- 369.72% Increase in Revenue
- 509.3% Improvement in First Time Purchases
- 50.46% Improvement in New Users
- 361.2% Improvement in Purchase Revenue
- 329.25% Improvement in Add-to-Cart Rate
- 71% Improvement in Returning Users
