Designer Plants

Designer Plants is a leading provider of high-quality artificial green walls and vertical garden solutions in Australia. Known for innovation and quality products, Designer Plants offers a wide range of artificial plants, hedges, and décor solutions for homeowners, businesses, and commercial clients.

• Strong brand presence but struggles to navigate the digital landscape
• Limited organic visibility and slow traffic growth
• Faces intense competition in the artificial greenery sector
• Ongoing challenges in optimising e-commerce conversion rates
• Needs to strengthen search engine rankings, adding complexity to the digital strategy
• Low presence on AI-driven platforms
• High competition in niche markets
• Content not aligned with conversational AI queries

• Content Optimisation
• Dedicated Pages for Each Suburb
• Dedicated Pages to Promote “How-To” Content
• Dedicated Pages for Promotional Guide
• High-Quality Link Building
• Audit & Optimise the Low-Performing Pages
• Identify the Low-Hanging Fruit Keywords and Optimise them into the content
• Fix the Technical Issues (Page Speed, Core Web Vitals, Schema, etc.)
• AI-focused keyword and content optimisation
• Structured, authority-driven content creation
• Enhanced brand relevance through targeted Q&A content

• 212.49% Increase in Organic Users
• 500+ Keywords ranked on 1st Page of Google
• 49.2% Increase in New Users
• 30.6% Improvement in User Engagement Rate
• 369.72% Increase in Revenue
• 509.3% Improvement in First Time Purchases
• 50.46% Improvement in New Users
• 361.2% Improvement in Purchase Revenue
• 329.25% Improvement in Add-to-Cart Rate
• 71% Improvement in Returning Users
• Top mentions on ChatGPT and other AI platforms
• Wider reach beyond traditional search engines
• Stronger brand authority in emerging AI discovery channels