400+
Keywords on 1st page
28.4%
Organic Traffic Growth
390%
Organic Growth in Revenue
About Client
Leatt MTB Australia is the official distributor of Leatt® mountain biking gear in Australia. Known globally for their cutting-edge protective wear, helmets, hydration systems, and riding apparel, Leatt combines performance, safety, and innovation for serious mountain bikers since 2001.
Challenges
- Product Categorisation
- Low Website Speed
- Low Online Presence
- Low Organic Traffic
- Low Conversions
- Increase Online Sales and Strengthen Brand Awareness
- After the first 6 months, the domain has been changed
- Limited visibility on AI-driven platforms
- Content not optimised for conversational AI queries
- High competition in niche markets
Solutions
- Site Audit and Resolutions
- Faster Website Speed
- Sustainable Organic Traffic growth
- Optimised Conversion Rate
- Content Optimisation and Updation
- On-page Optimisation
- Off-page Promotions
- Focused on Key Products and Special Promotions
- Engaged Potential Customers
- Drove Conversions
- AI-focused keyword and content optimisation
- Targeted Q&A content for improved AI relevance
- Structured, authoritative content creation
Outcomes
- 400+ keywords now ranking on Google’s 1st page
- 28.4% organic traffic growth in the last 6 months
- 390% organic growth in revenue in the last 6 months
- 90% Traffic comes from non-branded keywords
- Increased mentions on AI platforms
- Stronger authority in AI discovery channels
- Broader reach beyond traditional SEO
