TrustEasy is a cloud-based SaaS platform designed for Accounting Firms and Tax Practitioners to manage trust accounts efficiently. It simplifies Fee From Refund (FFR) processing and ensures compliance with trust accounting regulations. With features like automated bank feeds, secure data encryption, and API integrations, TrustEasy streamlines trust management, making it faster, simpler, and more reliable.
TrustEasy is a new entrant in the market, and our primary challenge was to build brand visibility from scratch. Since this is the first time this trust accounting software has been launched in Australia, we had to develop a brand-new website and establish a strong online presence. Key focus areas included improving brand awareness, increasing organic traffic, enhancing conversion rates, and ranking for relevant industry keywords to gain visibility among tax practitioners and accounting firms.
- Technical SEO Enhancements
- Keyword & Content Strategy
- Content Optimisations & FAQs
- Enhance Mobile User Experience
- Improve Page Speed & Core Web Vital Score
- Offer Promotion
- Regularly Posting Blogs on website
- Quality Link Building
- 75.47% Increase Organic Traffic (YOY)
- 69.13% Increase in New User (YOY)
- 107.18% Increase in Returning User (YOY)
- 380.52% Increase in Organic Search Impressions (YOY)
- 570.21% Increase in Organic Clicks (YOY)
- Improved Conversion Rate for Paid Software Subscriptions
- Significant rise in demo requests and inquiries from potential customers
- Achieved top rankings for high-intent keywords related to trust accounting software for Accounting Firms
Intesols delivered a unique website design that stood out.
– Dinesh Choradiya
