Trust Easy

This web application is a cloud-based SaaS platform tailored for Accounting Firms and Tax Practitioners to manage trust accounts efficiently while ensuring full compliance with financial regulations. The platform streamlines Fee From Refund (FFR) processing, bank reconciliation, and client management through integrated services.

• New product development with evolving, client-specific requirements.
• Integrating multiple third-party services like Xero XPM, Salesforce, and Yodlee.
• Ensuring fast and accurate PDF generation for large financial reports.
• Designing a role-based, accountant-friendly interface.
• Making system APIs available for external integrations.
• Build brand visibility and authority from scratch.
• Work on increasing organic traffic.
• Boost keyword rankings.
• Aim to enhance conversion rates.
• Enter the Australian market as a new software.

• Developed a role-based access control system tailored for accounting teams.
• Seamless integration with Xero, Salesforce, Yodlee, and Stripe.
• Swagger API documentation for easy third-party integration.
• A clean, modern, and intuitive design prioritising ease of use.
• Efficient PDF generation engine capable of handling large datasets smoothly.
• Technical SEO Enhancements
• Keyword & Content Strategy
• Content Optimisations & FAQs
• Enhance Mobile User Experience
• Improve Page Speed & Core Web Vital Score
• Offer Promotion
• Regularly Posting Blogs on website
• Quality Link Building

• 75.47% Increase Organic Traffic (YOY)
• 69.13% Increase in New User (YOY)
• 107.18% Increase in Returning User (YOY)
• 380.52% Increase in Organic Search Impressions (YOY)
• 570.21% Increase in Organic Clicks (YOY)
• Improved Conversion Rate for Paid Software Subscriptions
• Significant rise in demo requests and inquiries from potential customers
• Achieved top rankings for high-intent keywords related to trust accounting software for Accounting Firms