50+
Keywords on 1st page
378%
Increase in Organic Traffic
266%
Increase in Organic Enquiries
About Client
Initial Point proudly serves a diverse range of clients across Melbourne, including homeowners, property investors, and developers. With a strong commitment to quality and customer satisfaction, the team focuses on delivering tailored renovation and building solutions that meet each client’s unique vision and goals. Known for their transparent communication and reliable service, Initial Point continues to build lasting relationships and a solid reputation within the residential and investment property sectors.
Challenges
- Competing against large firms with a strong online presence and marketing budgets makes it hard for small renovators to stand out.
- Want to get enquiries from the website?
- No phone calls from Google My Business
- Poor Search Engine Visibility.
- Weak Website Conversion Strategy
Solutions
- Technical SEO Enhancements
- Keyword & Content Strategy
- Content Optimisations
- Fast-loading, mobile-friendly, and clean layout.
- Dedicated Pages for Targeting Location based Audience.
- Create a “Recent Projects” section – Upload visual proof of the renovation work — even all the completed projects can make a difference.
- Displaying Google reviews, testimonials increase trust and conversions.
- Quality Link Building
- Optimised Google my business profile.
Outcomes
- 266% Increase in Organic Enquiries
- 50+ Keywords ranked on 1st Page of Google
- 378% Increase in Organic Traffic
- 152% Improvement in Organic New Users
- 100% Improvement in Returning Organic Users
