60+
Keywords on 1st page
177.3%
Organic Traffic Growth
135%
Growth in Web Enquiries
About Client
Giti Laser Clinic is your go-to destination for advanced laser hair removal in Melbourne. Founded by Giti, a highly experienced overseas doctor with over 15 years of expertise in laser skin treatments, the clinic is equipped with the industry-renowned Candela GentleLase Pro system. Giti’s mission is to provide comfortable, professional care that leaves clients feeling confident, smooth, and glowing.
Challenges
- New business with zero online footprint.
- No rankings on Google or presence in the local map pack.
- Minimal initial traffic and web enquiries.
- Highly competitive industry with established players.
- Needed to build trust and visibility to attract bookings quickly.
- Required a strong local SEO foundation from the ground up.
- Limited visibility on AI-driven platforms
- Content not optimised for conversational AI queries
- High competition in niche markets
Solutions
- Performed full website audit and implemented technical SEO fixes
- Developed a keyword-focused content strategy for laser hair removal and skin services
- Implemented on-page optimisation for all key service pages
- Built local SEO assets, including Google Business Profile and local citations
- Added high-converting CTAs and enquiry forms throughout the site
- Built backlinks from local directories and blogs
- Created educational blog content to support non-branded search traffic
- Focused on non-branded keyword targeting to attract new audiences
- AI-focused keyword and content optimisation
- Targeted Q&A content for improved AI relevance
- Structured, authoritative content creation
Outcomes
- 60+ Keywords are ranking on Google’s 1st page.
- 177.3% Organic traffic growth in the last 8 months
- 135% of Web Enquiries increased in the last 8 months.
- 100% Traffic comes from non-branded 450+ keywords
- Increased mentions on AI platforms
- Stronger authority in AI discovery channels
- Broader reach beyond traditional SEO
