The search giant Google has announced major overhaul to its flagship SERP feature – authorship. The company is removing the profile picture and circle count from Google authorship snippet that appears in SERP.
However, Google is in no way going to remove the entire authorship snipped from the SERP, just the profile picture and the author’s circle count from the snippet in SERP. Google will continue to display authorship snippet for high quality content as usual.
Google’s John Mueller announced this update in a post on his Google+ profile a day ago. He quoted:
“We’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)”
This is not the first time Google launched any update to its Google+ authorship snippet. Google started to reduce authorship appearance in SERPs to hit back at low quality sites in last December.
About Google Authorship
If you are wondering on what Google Authorship is all about, let us explain you in simplest terms. Google authorship is Google’s mechanism to establish and enrich the credibility of high content in its search engine. Google shows the authorship snippet (the Google+ profile link of author of the content) in its search results for high quality content.
How to implement Google+ authorship for your blog/website?
If you are looking to implement Google+ authorship, visit Google’s webmaster support page here and follow the steps mentioned on the page.
If you are familiar with Google+ authorship snippet but looking for some advanced tips/tricks, here are some Google+ authorship FAQs straight from the desk of Google.
Your thoughts
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The search giant Google has announced major overhaul to its flagship SERP feature – authorship. The company is removing the profile picture and circle count from Google authorship snippet that appears in SERP.
