The search engine giant Google is known for taking great initiatives and publishing valuable content on its platform from time to time to help small and local business owners grow their business using Google’s online marketing tools and tips.
In yet another such initiative, Google has released a set of short videos on YouTube to help business owners utilise local business marketing tools to increase customer footprints and sales. The video series entitled Taking Your Business Online is released by Google’s popular SEO and Webmaster personality Mile O’haiye. The series is distributed into small six videos consisting of total 30 minutes.
Below are six videos from Google’s “Bring your local business online” video series. Each video focuses on different aspect of taking and marketing your business online.
Video 1: Introduction and hot topics:
Video 2: Determine your business’ value-add and online goal
Video 3: Find potential customers
Video 4: Basic implementation and best practices
Video 5: Differentiate your business from the competition
Video 6: Engage customers with a holistic online identity
With Google releasing the set of video series to help local business owners grow their business online, what do you think of the future for small and local retailers on digital platforms? Do you think more and more local and small businesses will be switching to online platforms and convert their businesses from brick and mortar to eCommerce stores? Share your thoughts with us in the comment box below.