Facebook simplifies page cover photo guidelines; allows Call to Actions

In an another drift move towards making Facebook a better place for social media marketing, the social networking giant simplified the page cover photo guidelines.


Since the launch of timeline for pages, what was stopping businesses from fully embracing Facebook as social media marketing tool was the restriction on using Call to Action and contact details on cover photos for business pages. But the latest update to the Facebook cover photo guidelines now allow you to put call to actions and contact information on your Facebook business page cover photo but has maintained 20% text rule.

What’s new in the new cover photo guidelines?

The new cover photo guidelines for Facebook pages now allows page owners to put Call to Actions like Like us, buy now, get offer, contact us etc. in their cover photos. Facebook has also eliminated restriction on mentioning any contact details such as web address, phone number and email address. Moreover, as a page owner or social media marketing in-charge, you can also put references to your products, services or other business elements such as offer details and promotions. But Facebook has clearly mentioned that the text on the cover photo has to be maximum 20% of the overall cover photo area.

Here is what businesses can put on their Facebook business page cover photo

With the new updated and relaxed guidelines, now Facebook page owners can put following on their cover photos:

  • Call To Actions such as: Like us, Buy now, Call us, Visit us, Connect with us etc.
  • References to their products/offers/promos: 40% off, Free Product etc.
  • Contact details such as: website or email address, phone number, business address.

Whatever text element you mention, make sure that your cover does not include images with more than 20% text.


With Facebook simplifying its page cover photo guidelines, it is becoming clearer that the company is working towards making its social media marketing platform more business friendly. It is however a subject to debate whether this change is calculatedly made after its rival Google+ updated its profile and page design which was just a day before Facebook unveiled new look for its news feed.

Your thoughts

What do you think about these updated guidelines? Do you think this will allow page owners more flexible way to use Facebook as leading social media marketing tool? And what Call to Actions you will be putting on your page cover photo? Let us know your thoughts in comment box below.

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