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23

Sep 2013

Benefits of Blogging for Business

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Blogging has come a long way and has become a buzzword today. With so many blog posts, tweets and posts pouring in onto the social media every now and then, it seems that everyone on internet has become a blogger! But it takes some real qualities to become a professional blogger and when it comes to business and its online marketing, blogging holds special values.

“A blog functions like mouth and ears of your business, it helps your business speak and listen to your customers and thus helps you stay engaged with your customers, both existing and potential!”

Blogging for business offers great values to both customers/readers and business itself. If your business is yet not using blogging platform, read these benefits of business blogging and start embracing this beautiful, engaging digital tool to market your business and to maintain relationship with your existing customers/visitors and to attract potential customers!

Let’s see some of the greatest benefits of blogging for business

Personalise your brands and business

A business blog provides you an opportunity and platform to build brand in a personalised manner. Because your blog readers can comment on individual blog post, you can drive a personalised communication and thus you can build your business brand with a personal touch targeted at individual customer or visitor.

Building and engaging value driven community

The best way to build and engag a community is to talk to individual reader or visitor of your blog via commenting system. Answer each question, respond to negative feedback and appreciate the positive reviews. Also, don’t just answer, ask questions too and encourage your readers to answer. This way you can build and drive a value drive business community.

Proving yourself as a leader in your niche

Your business blog also provides you an opportunity to prove your skills and specialty as a business and you can prove yourself (being the blog author) as a niche leader. Post engaging and valuable content, drive engagement and be the leader in your industry. Remember, the main purpose of the blog is to provide readers valuable, useful content that drives engagement. Do not just use your blog to promote your website or business, provide value and be the leader!

Driving more traffic to your website

While you are posting valuable content and providing valuable knowledge and insights to your users, you shall also promote your website and your products/services via your blog and direct your blog readers to your business website for leads generation. This will result in increase in web traffic, lead generation and will also benefit your rankings in search engine.

What makes a blog post a perfect post?

When you are preparing to embrace the blogging platform, it is important to follow best practice and guidelines for effective blogging. When you write content, make sure it is valuable that means it provides values to readers. Also make sure it is search engine friendly. Use descriptive and engaging post titles and images in your blog posts. Read what makes a blog post a perfect post in our post The ‘must haves’ of SEO friendly blogs. Happy Blogging!

Your thoughts

Tell us what do you think of blogging. Share your ideas, experience and thoughts about blogging for business in the comment box below!

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