Google+ authorship is the hot buzzing word for bloggers, authors and SEOs since it was announced by Google. The idea and the concept behind introducing this Google+ authorship tool was to credit the authors or the writers of the content and thus giving content more human touch and human credibility.
This authorship tool has witnessed a phenomenal growth in number of people (SEOs, Bloggers, Writers) using it for content credit and even for SERP improvements. There is a very simple and explained process to implement Google+ authorship for website or blog. For those who have implemented Google+ authorship and are looking for advanced tips for the same, here are some advanced that Google published recently on their official blog.
It is all about rel=”author”
When it comes to Google+ authorship, it is all about using and implementing rel=”author” tag. This tag implies the authorship of the content on which Google+ authorship is integrated. The rel=”authorship” . When you include your Google+ profile link in your content page, make sure you use rel=”author” tag without which your content will not be linked to your Google+ profile and Google search engine will not be able to give you credit for the content.
Link your (or author’s) personal Google+ profile with the content
Google advises that you need to link the content to the author’s personal real profile. Many companies want to take advantage of Google+ authorship by linking their Google+ company pages with their content in authorship markup tool, but that’s not what Google wants you to do. Google wants you to use your (or author’s) personal profile to link with the content. Reason? If you don’t show the world that you are a human being who wrote the content, how in the world anyone can know this?
Addressing multilingual content issue
While providing advanced Google+ authorship tips, Google also addressed issue of linking Google+ profile with multilingual content – the content that has been written in multiple languages. Google understands that same piece of information can have been written in multiple languages but they do not support the idea of linking multiple profiles for the same author for different languages. They clearly say that only one profile should be linked to multilingual content.
Addressing multiple authorship issue
Google also put light on linking multiple profiles with one content. Google clearly restricts you from linking more than one profile to the same content. They restrict you from using rel=”author” tag for more than one profile for the content. However, they are working on the possibilities to link multiple authors.
How NOT to mark up the content
While providing different tips for marking up content, Google also provided one useful tip on how not to mark up your content, in case you want to keep yourself away from being a linked author to the content.
To stop Google from marking up your content with your profile, there are two options: Either you make your Google+ profile private I.e not discoverable in search engine or if you want to keep your profile in search result but do not want to markup with content, you can remove the markup so that it disconnects your profile with the content.
rel=”author” vs rel=”publisher”
Many people stumbled upon the difference between rel=”author” and rel=”publisher”. These both tags are completely different and independent of each other. While rel=”publisher” helps a business connect its website with its Google+ page, rel=”author” allows a person/author to connect his/her profile with the content.
Where to and where not to use Google+ authorship
Authorship markup should be implemented on pages/content that present a person’s perspective or idea on a topic. So you can not use markup for product pages and property listings as they are less perspective oriented. “We discourage using authorship for products and listing pages however it can be used for articles or blog posts that have information about product or property listing can use Google+ authorship”
Don’t ignore Google+ and Google+ authorship
Google is putting a lot of focus on Google+ and Google+ authorship in SERPs. If you want to embrace Google+ for business, here are 4 tips on using Google+ to increase your Search Engine Rankings. Google+ Profiles and pages that have been using authorship markups stand at higher chances in SERPs than those who don’t. So do not ignore this wonderful tool from Google, go get your authorship and content credibility established, now.