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13

May 2015

Is Your eCommerce Store Tumbling? Get It Back On Track With These Simple Tricks

Posted by / in Blog, E-Commerce / No comments yet

Selling the best products on the internet, hiring the best eCommerce developers, and investing a lot on development and marketing yet your return of investment (ROI) sheets shows many red figures and numbers. Chances are your eCommerce website lags search engine optimization (SEO). It’s not getting good ranks on Google to attract new visitors.

All you need is a definitive SEO plan to take an edge out of your competitors and roar the Google search results on keyphrases where you stand.

Before actually go out there and restart your SEO journey, here are few of my tips that will come handy in the course:

1. Pick the optimal keywords

IF you’re selling juicer mixers in Melbourne, “juicer mixers in Australia” is the obvious keyword. However, have you ever wondered how many eCommerce stores in Australia would be already selling juicer mixers in Australia? Isn’t this keyword is bit competitive, even more is just “juicer mixers”. There would be millions of online sellers of juicer mixers on the internet.

What about “juicer mixers in Melbourne”, no doubt, this keyword is less competitive, thus easy to rank. However, targeting this as the primary keyword would make you restricted to Melbourne and deprive you of customers from rest of the Australia. In addition, the volume for this keyword would be significantly lower than the other two.

The key is to do a comprehensive keyword research for keywords that are yet less competitive in spite of having a good search volume. Many tools are available that can ease the task of keyword research for you.

Many SEOs insist on using many high volume long tail keywords. Look if these kind of keywords work for you.

2. Say no to plagiarism

You may come up with an excuse that the description of white juicer mixer would be the same as the blue one. There are places where duplicate content can’t be avoided altogether. The key is to reduce content redundancy as much as possible. In addition, there are a few HTML tags if used properly can reduce duplication to an extent. One such example is rel=”conincal”, which helps to source a duplicate content to its source.

In the case of my white and blue juicer mixer example, the duplications can be avoided by using another such tag, rel=”next” & rel=”prev” for series of similar content like similar products of different colours.

There are many other such HTML tags under rel Attribute; one such is rel=”alternate”. That links a page to its alternate version including a PDF copy, RSS etc. What if you have 3 mixer juicer of different colours as well as sizes.

3. Optimise anchor text

Using the typical Anchor Text “click here” is useless from SEO point of view. Rather use a relevant keyword in place of “click here”.

For obvious reason, don’t use the same Anchor Text many times. If the repetition is obligatory, use a variant of the Keyword according to your keyword research. For the keyword, “big mixer juicer in Melbourne”“, best big mixer juicer in Melbourne” is a good variant.

4. Add keywords to your URLs

Just like the Anchor text, use a variant of your keyword in the page’s URL structure too.

The URL— www.mysite.com/products/juicer-mixers-australia is sure to bring more traffic than www.mysite.com/9876$/$$$2343. Most of the CMSs have provision for optimising URLs.

5. Write up attractive product descriptions

Keep the description unique and enticing for the search engines and visitors alike. A dull, emotionless description can send even the most eager prosperous customer back. Write up your own descriptions that feature relevant keywords to help make them more search-engine friendly.

Don’t stuff keywords all over the place, make it catchy and with a clear message, and clearly state your intentions behind selling the product in addition to technical specification and price.

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A passionate, strategy-driven digital marketing professional helping small businesses grow with niche specific, business oriented marketing and branding strategies. Blogs often, lives in and plays with all things digital branding!

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