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22

Oct 2013

Hummingbird – The Most Talked About Thing Among SEO Professionals in Melbourne

Posted by / in Blog, SEO / No comments yet

Accurate solutions to Hummingbird is the most talked about thing in SEO fraternity in Melbourne and across the world. Be it local or global searches, experts are just gauging the best solutions.

By now SEO experts were happy optimising unique content for global and local markets. But with the hovering of Hummingbird update that Google launched on its 15th anniversary the scenario has changed inversely. Now, Google wants to things to be more informal and yet authentic. This shift has brought SEO fraternity into an introspective mode. You will often encounter expert suggestions and novel solutions for Hummingbird floating on the web.

What is the SEOs in Melbourne talking about hummingbird?

Naturally, SEO experts in Melbourne are gauging the best possible solutions for this algorithm. These certain hints may trigger the probable solutions. Have a look at them.

Content boiling down to service:

First of all, the positive side of this algorithm is that it has made the search more interesting and simple. When it comes to content, all we have to do is increase the number of useful and quality contents that caters values to users/readers. But, the catch here is that while answering the need of the user you have to bring them to your service.

Traffic through personalised solutions:

Next thing is how to generate more traffic. Since most of the companies would focus on quality content traffic would get diverted. The pragmatic solution to this is that the content with conversational tone should be more personalised, informative and reliable. Meaningful YouTube videos, images with snippets and checking Google listings would also help.

Rapport with the searchers:

Influencing the local market through other dimensions of Local SEO for small businesses like social media, knowledge Graph, Google maps and other new strategies would be the key to succeed. Experts suggest  to zero down on the semantics and build a rapport with the searchers. By giving accurate answers you would invite the visitor again on your site and hence become a trust worthy solution provider.

Now, let’s glance through the possible issues:

  • Google’s statistical analysis will penalise unnatural links
  • Creating contents that answer all probable searches

We are sure these points would help you get into the skin of the solution. More to this will come in our future articles. So, keep reading…

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Passionate about digital marketing and branding. Helping businesses evolve to next level of digital success with niche specific, customer centric marketing strategies. Blogging often to provide latest insights on digital and social marketing and offers actionable tips and tricks to catch the social media and online marketing momentum.

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