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18

Aug 2012

Do’s and Dont’s of Social Media Marketing

Posted by / in Blog, Social Media / No comments yet

If we start with the definition of “Social Media Marketing” or Ecommerce store, it won’t go too well with cutting edge technology users, mobile websites users or any Ecommerce store and we are not going to do that either; however there is still a lot to be discovered about SMM and SEO. Wonder what? Ok, let’s spill the beans.

Given the amount of existing businesses and new entrants entering online promotion and e commerce everyday, ‘social media marketing’ and SEO have become more crucial and critical than before and SEO experts in Australia are not oblivious to this fact. “Ok, we understand that? And we are doing that, so what is the point?” Right, we are doing that; however, are we doing it the right way? Yes, that’s the whole point. So, let’s reveal ten do’s and dont’s of “Social Media Marketing”, so that money you have invested in web development, development of mobile websites and SEO doesn’t go down the drainage.

What you should do?

Build a strong social network/Branding:- We know various social networking sites, like twitter, facebook, you tube etc. Only creating profile on social media doesn’t help. Your business needs to stand out of the crowd. Why? because that’s what you are there for. Given the number of users surfing internet on mobile websites, there is a huge opportunity to reach people on the go. Brand your business, by putting interesting templates and logos on your blog, twitter and facebook account etc.

Acknowledge:- Acknowledge your audience by replying to mentions, appreciation and even criticism. Every fan or follower wants to be acknowledged. Not to say that all of them will stop doing it, but most of them will surely do that. No one likes to communicate to not to be acknowledged and social media is no exception either.

Know how to handle criticism:- Are we out there with a prejudice, that every thing is going to be hunky dory all the time and we will just have good comments coming our way. Let’s get real, it’s not that way always. Besides, your ardent followers, you will also have to face the wrath of those who are quite pissed off with your Ecommerce store, products, service even your mobile websites etc. Ignoring them can be a mistake as well. “Why? They will stop doing that, as mentioned earlier, right?”. Yes, they might stop, but what about zillions other potential Ecommcerce store customers, who notice you ignoring your customers. Will anyone ever choose to be in such a situation?

Be versatile with using media:- Use various medias like videos and infographics which turn out to be more interesting and enjoyable. Infact, interesting form of any post has more potential possibility to reach more internet users through shares, likes, retweets, diggs etc. Gone are the days when playing videos on mobile websites was an uphill task. With rapdily increasing I-phone users in Australis people watch and share videos on mobile websites quite frequently.

Two way communication:- You are there to convert more and more internet users into potential customers. One way communication will just help your social media profile isolated, ruining your potential customer conversion rate in the era of Ecommerce store, mobile websites and I-phone. Encourage as much participation as possible by asking for suggestions, questions, and conducting online surveys. Whether you own a business in web development , SEO, clothes and accessories or pizza home delivery, your customer would always appreciate you encouraging their participation.

What you should not do?

Being faceless:- Noone will ever like to be interested in befriending or following someone who doesn’t have a profile picture, proper bio etc. Remember the branding. Only name doesn’t help. You need to be more presentable to draw audience to your E commerce store. Let your audience lose interest in you:- Many business have been observed resorting to social media marketing with a lot of enthusiasm, but being less active later on and end up being inactive. It will not only cause your audience lose interest in you, but it can also do enough harm to your SEO plans. If you speak to any SEO esxpert, he will tell you, how crawlers work and how being inactive can potentially harm you from SEO’s point of view.

What you should not do?

Let your audience lose interest in you:- Many business have been observed resorting to social media marketing with a lot of enthusiasm, but being less active later on and end up being inactive. It will not only cause your audience lose interest in you, but it can also do enough harm to your SEO plans. If you speak to any SEO esxpert, he will tell you, how crawlers work and how being inactive can potentially harm you from SEO’s point of view.

Losing sight of being there:- Be interesting, but be professional. You are there to be social, but don’t forget that your purpose is to attract more users to generate revenue. Being unprofessional is like shooting yourself in the foot. What impact do you think it will make, if you share how sloshed you were on Saturday night. Your online image is as important as your web development and SEO strategy.

Automated communication:- Do you remember dealing with the IVR when you wanted to speak to a human being or even getting automated phone calls from service providers for promotional activities? Needless to say, how it feels. Do not resort to automated posting for the sake of being active.

Redundancy:- Come up with new and interesing posts. Posting the same content over and over again in the same way will just cause your audience start searching for an exit. It will affect not only those users who use internet on PC, but also those who use mobile websites. In today’s era, most of the users have switched from website to mobile website. Especially, redundancy on mobile websites can give your users a hard time.

Hope these tips help you to promote your Ecommerce store in a better way. Afterall, this is what every SEO firm in Australia wants for it’s clients. So now do you know what else you need to focus on besides SEO and good Web Development?

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Passionate about digital marketing and branding. Helping businesses evolve to next level of digital success with niche specific, customer centric marketing strategies. Blogging often to provide latest insights on digital and social marketing and offers actionable tips and tricks to catch the social media and online marketing momentum.

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