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27

May 2015

5 Common Mistakes When it Comes to Branding Your WordPress Site

Posted by / in Blog, Wordpress / No comments yet

With thousands of plugins, help forums, and workarounds, branding your WordPress site should be easier than the most of the competition. However, that doesn’t mean it is always error-free too, mistakes are bound to happen, nobody is perfect. However, being a WordPress user who likes to play with codes, install tens of plug-ins and change themes frequently, you’ll know that picking an error then rectifying it is much more difficult than said. A mistake in WordPress, particularly in the branding part, can lead to serious shortfalls and can hit your online business seriously.

In this blog post, I’ve tried to pull the chord and address some of the mistakes (5 of them), even more experienced, webmasters make.

Non-optimized Header Image

When choosing an image on a website, consider two factors: Quality and Quantity. Ideally, these two should be balanced. The quality depends upon the relevancy of the image to the context while the quantity depends upon the technical parameters of the image.

While a low-quality image while affects the website’s UX, a high quality becomes too dominating hiding the relevancy of the page’s remaining content. An image low in the quantity, on the other hand, deteriorates the visual experience.

Missing Favicon

The small image that’s displayed beside the title bar of a browser in both a tab and a new window setting, favicon, is an important website’s branding factor. It is an important branding factor when it comes to your website.

Webmasters often ignore putting a favicon on their websites. Always put a favicon on a website, the company logo or the logos of a major brand of your company are some ideas.

Someone willing to leave your website after finding the default favicon or not at all is the last thing on your mind.

Keeping the “Defaults”

Everybody ends up with many default posts when creating a WordPress website. Lots of “Hello World-s” are common default posts created on your first go. No problem, unless you delete them before submitting your site to search engines, a mistake most Webmasters make and end up getting those indexed. WordPress defaults being the same everywhere leads to plagiarism. In addition, the display of “defaults” among your website’s search result will look unprofessional to a potential client.

If the “defaults” are indexed for your website, consider manually removing them from search engines’ index by going to respective webmaster tools.

Incomplete Posts

People do that and eventually get them indexed, even posting them on social websites. An incomplete post when visited by users makes them leave prematurely. Frequent such posts and people may start to avoid your site altogether, hurting your SEO campaigns.

If you have a big post on hand that can’t be possibly done or posted in one go, consider dividing them in parts. Like,

  • Title—Part 1
  • Title—Part 2

Using Static Designs

static_website-design

With people visiting websites, mostly from mobiles, developing static, or a non-responsive design is a dumb move not only from the visitors’ point of view, but also from SEO’s if the recent algorithm update from Google is to be believed. Google is thinking of prioritising responsive sites over non-responsive ones.

For those still living desktop-only-websites hemisphere, many responsive, HTML5 based WordPress themes are available in the repositories. Upgrade your website with one of them.

Conclusion:

Content marketing is, without a doubt, the core aspect of a business website. A business website low on content or branding is useless for businesses, in terms of conversions and visitors, in terms of value. If a business is heavily dependent on one of its brands for revenue, then making it prominent across your business website is crucial. Keep your visitors engaged by setting the both right or lose potential customers in the long go.

Original Published at: Inrams Technology

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A passionate, strategy-driven digital marketing professional helping small businesses grow with niche specific, business oriented marketing and branding strategies. Blogs often, lives in and plays with all things digital branding!

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